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Plus Sized Clothing – Fashion Business Vs Fashion Fantasy

admin — Wed, 01 Sep 2010 20:46:42 +0000

The Plus Sized clothing market is a booming industry. And there is finally some evidence that the Fashion Industry is finally embracing this growing market rather hiding it at the back of the store.

Mintel, a leading market research company, has recently released a study highlighting the importance of this segment. According to Mintel:

Nearly 25% of UK women now wear a size 18 plus Over 33% of UK men are squeezing into XL or larger. The women’s plus-sized clothing market has grown 45% over the past five years, compared to a 15% increase for total womenswear.

But, while the plus size is a tremendous opportunity, it also presents retailers with a conundrum; how to promote plus sizes next to regular sizes.

Over 50% of women who are size 18 find that not enough shops offer a range of choices to cater for different sizes. More than 40% of women wearing size 18 and over believe that plus-size clothes tend to be less fashionable than smaller sizes.

For example, we’ve seen Macy’s open and close Plus Sized boutiques, as it struggles to find the right tone to appeal to the plus sized woman (without making here feel uncomfortable) while not damaging the brand’s fashion forward image.But there seems to be hope. The popularity of certain models/body types is the best leading indicator of fashion direction (remember Twiggy and Kate Moss). And, the latest news from the runway suggests that the designer attitudes are finally getting their head’s around the idea of a fashionable plus sized woman.

The emergence of Super Plus Models (e.g., Ashley Graham). For the first time, NY’s Fashion Week will have a Plus Sized runway show.

This suggests that over the next few years we’ll finally see Plus Sized womenswear emerging from the racks at the back of the store. You can expect to see greater integration of Plus Sizes and regular sizing, as well as the emergence of more Plus Sized designer boutiques. This also suggests that ad agency’s will soon start putting more Plus Sized models in ads for unrelated products and services; as the stigma attached to a larger body size diminishes.

In-Depth Research, www.in-depthresearch.com, is a full service market research firm providing strategic research services to global market leaders in many industries.

By: Jacob A Brown

About the Author:

Jacob Brown Principal In-Depth Research.Technology, Healthcare, Boomers and Seniors, Website Usability, International Research. These are In-Depth Research’s five principal practice areas. Over the years we have built extensive experience in these five areas, as well as helping companies in many other industries and market segments.A full service research firm, we employ the full range of qualitative and quantitative techniques, and advanced analytic solutions. Our clients value us for our strategic thinking, insightful analysis, skilled moderating, and flawless project management.At Depth Research, we’re committed to research that leads to action, not just further research. http://www.In-DepthResearch.com.

marketing a business

What are jobs in the clothing/fashion industry that require a business degree?

admin — Sat, 05 Jun 2010 15:14:48 +0000

Ok… I’m a guy, I’m going to graduate high school in 2011, and thinking about a business major, then maybe an MBA. I love clothes and fashion (I mean I wouldn’t design or make stuff or major in fashion just in case a fashion career wouldn’t work out, I just like clothes and fashion and think it would be cool to have a career in it.) I’m looking for a job in the fashion business where a fashion degree inst required, but a business or economics degree is.

By: Cooper

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Marketing Strategy

What are some traditional universities that offer programs in fashion merchandising or business?

admin — Sat, 29 May 2010 12:05:35 +0000

I’m considering my options after high school and I’m really interested in getting into the business aspect of fashion. Most of the schools I’ve looked at are art schools that require portfolios. I was wondering about more traditional universities that offer programs in this area.

By: h.doster2

About the Author:

Marketing Strategy

How do you start a pre-order fashion business?

admin — Sat, 24 Apr 2010 06:10:14 +0000

I want to sell korean fashion on behalf of a dropshipper.
How do i go about doing this?
What fees do i pay?

By: Meowcake

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Coupon Binder

What’s the difference between fashion merchandising and business management?

admin — Wed, 14 Apr 2010 03:23:19 +0000

I would like to open a clothes boutique, so would it be better if I just major in fashion merchandising or both? What’s the difference?

By: missy

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Mental Illness News

What do i wear to a fashion design business for work experience?

admin — Mon, 05 Apr 2010 04:25:10 +0000

Im 15 and i have work experience at a fashion design company. What do i wear? I want to look alternative and up with the look. Help?

By: Silversilver

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Coupon Binder

What college has a good fashion design and business program?

admin — Mon, 01 Mar 2010 22:14:16 +0000

I’m having trouble finding a college that has a good fashion design program, and also a business program that I can minor in. Does anyone have any suggestions? Thanks.

By: Stardust*

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Mental Illness News

What fashion show hair and makeup should I do?

admin — Sun, 31 Jan 2010 07:16:57 +0000

I am in a fashion show this Friday and we are doing our own make up. There are six different scenes with different themes. They are: 80’s house party.
High Fashion
Business
Race Car/Nascar
Evening Wear
Rock and Roll
It’s a fashion show so things can be big and outrageous too!

By: Cristina M

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Business Marketing