Creation of a portfolio is one of the most important aspects for a fashion designer to make his presence felt and to carve a niche for himself. Portfolios are a means for the designer to communicate his ideas and concepts about fashion to the people. The portfolio determines the sale quotient of an individual’s design. It is a presentation of the range of a designer’s skills and his expertise in the field.

The process of making a portfolio is a thought provoking as a lot many factors go into making it perfect. The designer has to consider the design sketch and focus on the target customer. For instance, it should be known whether the portfolio is for men’s wear, children’s wear or for women. Similarly, it should be clearly defined whether the portfolio caters to contemporary or traditional fashion forms.

Portfolios are based on certain themes and have to be made keeping in mind the target product. The making of portfolios not only requires a knack for fashion but also an understanding of the human form.

The successful designers are more experimental when it comes to using techniques for making and presenting portfolios. They utilize various techniques such as watercolors, felt tip markers, cut and paste technique or computer aided programs for the presentation of portfolios.

A portfolio gives visual evidence about the technical skills of a designer. It shows whether the designer has knowledge of sewing, draping and making of patterns. It also gives an idea about the ability of the designer to make fashion drawings and also highlights his awareness of the past, present and future fashion trends. The portfolio has to be articulate and not redundant, evolutionary and not stagnant. It has to be in sync with the time and a true reflection of a designer’s artistic and creative skill.

By: Jennifer Bailey

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Marketing Strategies

I’m only in 6th grade, but I have a knack for fashion. I’ve always wanted to be a fashion designer or model, and now’s the time to make my dream come true. Please tell everything you know.
If some people think my age is too young, go ahead and tell me, but this is my dream and has been for as long as I can remember.
I can’t get a degree since I am too young for one. So, please don’t answer with “Get a degree.”
Everyone tells me I’m pretty enough to be a model and they tell me I should model.

By: babyy girl(:

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Coupon Organizer

Almost all the successful retailers of fashion accessories are endowed with the knack of accurately forecasting the newer trends in fashion. Since their consumers are seeking to be different in their styles and attitudes, they will demand more of creativity in their designs. It is not unusual for top designers to routinely conduct surveys prior to designing and producing their seasonal lines. The big retailers also consult analysts and forecasting specialists prior to taking the stuff for sale in stores. It would be interesting to know how the independent boutique retailer gets to have access to some of the valuable industry information and trend predictions.

One of the sensible ways would be to observe and catch up on the latest happenings by going through weekly celebrity glossies and other fashion magazines. This will provide one with an upfront view of the new names in fashion design and the kind of stuff consumers are looking for. This way, you will be able to know where the trend is headed to. Media exerts a considerable influence on the consumer spending and the spending patterns. Although this influence is very powerful, it is often tempered by the economy. So, in order to find out what the fashion conscious consumers are actually searching for and buying, it is worthwhile to make occasional visits to busy retailers’ and various shopping malls in the city. Find time to have chats with the sales assistants in these stores. These sales assistants constitute the frontline force in dealing with the customers. This will have provided them with a unique perspective of the consumers’ needs and expectations.

Other reliable and rich sources of information can be found in fashion forums and online fashion magazines. The highly esteemed magazines of the likes of Elle, Vogue and InStyle have developed fashion forums and consumer forums that are very active. These can prove to be the best indicators in helping you find out the stuff being purchased the most and the upcoming trends and fashion styles. In the earlier periods, the US retailers used to look at European retailers for market trends. But now, more and more US retailers are finding inspiration closer to home. They have realized that there is no dearth of talented designers in their own back yard who are slowly acquiring a loyal following.

To anticipate the latest in trends, one may also subscribe to fashion industry publications including Accessories, Apparel News and WWD. These publications can be real guiding lights especially when you happen to be a boutique owner in a small town who is not in the habit of attending industry trade shows. The websites of these magazines give up-to-date reports on the evolving trends. A lot of fashion related blog sites and online forums hold  discussions on what the urban people in major cities are wearing, and  these are invaluable sources of information to many. Even if you are an established retailer, periodic researches intended to keep a tab on the latest trends are vital for the profitable functioning of your business.

By: fashion model

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